The client Nodis needed to launch a new technological and youthful product, the Bluetooth headset LISTEN 2 YOUR ART.
The strategy was to broadcast a nice and irreverent spot on TV, which hit the target of the youngest. The spot went viral not only in Italy but all over the world with articles on general and industry magazines and blogs. He got a total of 400,000 views on social media, without even paying sponsorship.
